Common Marketing Language and Phrases

Thank you for taking the time to learn about the different key terms that marketers use to captivate consumers.

"Hypoallergenic. It sounds like a medical term, it looks like a medical term - but does it actually mean anything "   CBC Market Place Microscope ""Doctor recommended": Just what does that mean"   CBC Market Place Microscope "There are no Federal standards or definitions that govern the use of the term "hypoallergenic.""   FDA Website "The term "hypoallergenic" may have considerable market value in promoting cosmetic products to consumers on a retail basis, but dermatologists say it has very little meaning. "   FDA Website "companies give their claims a scientific coating with words like "dermatologist tested," "noncomedogenic," "hypoallergenic," "designed for sensitive skin," "laboratory tested," and "our research shows." But there are no FDA regulations for the use of these terms"   Paula Begoun Bulletin

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